Attention Contractors: Win More High-Value Jobs by Building Trust with Simple, Scroll-Stopping Content

Feeling frustrated that you’re putting out content consistently but it’s not bringing in leads, attracting the right clients, or showing any real ROI?

Discover how to create trust-building content that actually converts, without wasting time on trends, dancing, or hiring an agency.

Inside the Boring Business Content Guide, you’ll learn how to:

  • Transform everyday jobs into videos that grab attention, build trust, and get shared.

  • Use proven formats like VS, Speedrun, and Hot Take to spark leads—without looking cringe.

  • Build a simple Trust Funnel that turns content into booked estimates on autopilot.

  • Repurpose one video across Reels, Shorts, TikTok, and your website in under 15 minutes.

Who It’s For?

This guide is for contractors, home-improvement pros, and service businesses who don’t have time for agency-level production but still want content that gets them chosen.

What’s Inside

  • 8 Virality Levers: Actionable steps to make your content pop.

  • 5 Signature Video Formats: With real examples you can copy.

  • 25 Plug-and-Play Hooks: Never run out of ideas again.

  • 30-Day Posting Calendar: Post consistently in just 1 hour/day, 5 days a week.

  • “Boring → Viral” Decision Tree: Know exactly what to post with confidence.

Stand out in a crowded market with simple, short videos that make homeowners trust you before they even call. Post consistently, steal attention ethically, and turn your ‘boring’ business into a trust-building machine, all in under 90 minutes a week.

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DISCLAIMER: The sales figures stated anywhere on this funnel are individual sales figures and marketing results. Please understand that sales figures are not typical, and we are not implying that you will duplicate them. We have the benefit of doing marketing for nearly two decades and have an established following as a result. The average person who simply purchases any “how-to” program may not follow through on what they are being taught, and we cannot guarantee any specific result. We are using these references for example purposes only. Sales figures will vary and depend on many factors including but not limited to background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, this is not for you.

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